Effective Search Engine Optimization and Internet Marketing Strategies

Search Engine Marketing

In the early days of the Web, a designer would create a well crafted Web Site with some carefully placed keywords and some meta tags, submit the domain to the Search Engines and wait a short while to see it show prominently in the listing. Those days are long gone and on-page optimization alone, while still necessary, will no longer get you where you need to be.

The game has changed, but the aim is still the same, to get qualified eyes on your pages. With millions of Sites fighting for those views it takes new strategies to attain success.

First of all, there is only one major Search engine now with two or three secondary players, who pretty much follow the same rules as the dominant. Simply, you need to get good placement in Google. If you do, the others will follow. And you no longer need to submit your Site to them. Put out some breadcrumbs and they will all find you. SEO in Web 2.0 is all about breadcrumbs.

What is Web 2.0?

According to Wikipedia the term "Web 2.0" refers to the second-generation of the Web and Internet-based services, such as social networking and bookmarking Sites, wikis, blogs, communication tools, and folksonomies, that enable and encourage people to participate, collaborate, share and define information among users. The Web is no longer a static, passive place defined by cyber spiders. It's an interactive world now, defined by you and your customers.

What is Search Engine Optimization?

SEO on the New Web is all about those breadcrumbs I mentioned. The objective is to create one-way links to your Web Site... good ones... legitimate ones... links that will cause the Search Engines to regard your Site as the authority for that keyword and award a prominent position accordingly. Our aim is to create that situation, using a variety of Web 2.0 techniques and vehicles. Our aim is to make your Web business successful.